Current async portfolio reviews are inefficient and frustrating…
Current async portfolio reviews are inefficient and frustrating…
Current async portfolio reviews are inefficient and frustrating…
Current async portfolio reviews are inefficient and frustrating…
View tool
View tool
View tool
You send someone your portfolio to review and they reply with either
You send someone your portfolio to review and they reply with either
OR
You’re left guessing:
What part looked good?
What part didn’t?
What should I change?
You’re left guessing:
What part looked good?
What part didn’t?
What should I change?
Meanwhile, the feedback is scattered across
Meanwhile, the feedback is scattered across
Now flip it
Now flip it
Now flip it
Now flip it
Now flip it
You are the reviewer
You are the reviewer
You are the reviewer
You are the reviewer
You are the reviewer
Now flip it
Now flip it
Now flip it
Now flip it
Now flip it
You are the reviewer
You are the reviewer
You are the reviewer
You are the reviewer
You are the reviewer
Now flip it
Now flip it
Now flip it
Now flip it
Now flip it
You are the reviewer
You are the reviewer
You are the reviewer
You are the reviewer
You are the reviewer
Now flip it
Now flip it
Now flip it
Now flip it
Now flip it
You are the reviewer
You are the reviewer
You are the reviewer
You are the reviewer
You are the reviewer
Now flip it
Now flip it
Now flip it
Now flip it
Now flip it
You are the reviewer
You are the reviewer
You are the reviewer
You are the reviewer
You are the reviewer
Now flip it
Now flip it
Now flip it
Now flip it
Now flip it
You are the reviewer
You are the reviewer
You are the reviewer
You are the reviewer
You are the reviewer
Now flip it
Now flip it
Now flip it
Now flip it
Now flip it
You are the reviewer
You are the reviewer
You are the reviewer
You are the reviewer
You are the reviewer
Now if you’re the reviewer. You want to be helpful and give back to the community.
Now if you’re the reviewer. You want to be helpful and give back to the community.
but explaining where your feedback applies is an arduous chore!!!!
but explaining where your feedback applies is an arduous chore!!!!
You type out descriptions like, “On the third screen, under the second heading…” or spend time recording videos just to avoid confusion.
You type out descriptions like, “On the third screen, under the second heading…” or spend time recording videos just to avoid confusion.
You type out descriptions like, “On the third screen, under the second heading…” or spend time recording videos just to avoid confusion.
And you're not even sure what kind of feedback they want.
Big picture?
Design polish?
Or just a second opinion?
And you're not even sure what kind of feedback they want.
Big picture?
Design polish?
Or just a second opinion?
And the kicker? You're saying the same things over and over:
“Clarify your role.”
“Show the impact.”
“Make the story tighter.”
And the kicker? You're saying the same things over and over:
“Clarify your role.”
“Show the impact.”
“Make the story tighter.”
It’s inefficient. It’s frustrating. For both sides.
It’s inefficient. It’s frustrating. For both sides.
That's where UrLoop(UrL) loops in
That's where UrLoop(UrL) loops in
It's a simple, structured way to get and give portfolio feedback. It keeps everything in one place, ties comments to exact sections, and lets reviewers know what kind of feedback you’re looking for.
It's a simple, structured way to get and give portfolio feedback. It keeps everything in one place, ties comments to exact sections, and lets reviewers know what kind of feedback you’re looking for.
Design approach and rationale
Design approach and rationale
Design approach and rationale
feature
feature
feature
Annotations
Annotations
"
Over text, mentors gave 1–2 lines per question. For visuals, they’d say, 'This isn’t working,' but no screenshots.
~ Design student
14/20
14/20
14/20
Feedback seekers mentioned that interpreting where the feedback is meant for is confusing.
Feedback seekers mentioned that interpreting where the feedback is meant for is confusing.
Feedback seekers mentioned that interpreting where the feedback is meant for is confusing.
Feedback seekers mentioned that interpreting where the feedback is meant for is confusing.
design rationale
design rationale
design rationale
This solves the issue of location ambiguity in portfolio reviews. Annotation eliminates confusion about feedback placement because it enables direct commenting on specific interface elements.
It also reduces time spent on clarification, creating a more efficient review experience for both reviewers and feedback seekers.
This solves the issue of location ambiguity in portfolio reviews. Annotation eliminates confusion about feedback placement because it enables direct commenting on specific interface elements.
It also reduces time spent on clarification, creating a more efficient review experience for both reviewers and feedback seekers.
This solves the issue of location ambiguity in portfolio reviews. Annotation eliminates confusion about feedback placement because it enables direct commenting on specific interface elements.
It also reduces time spent on clarification, creating a more efficient review experience for both reviewers and feedback seekers.
2x
2x
2x
more time saved by reviewers annotating than making a google doc with screenshots.
more time saved by reviewers annotating than making a google doc with screenshots.
more time saved by reviewers annotating than making a google doc with screenshots.
more time saved by reviewers annotating than making a google doc with screenshots.
feature
feature
feature
Search, organize, prioritize
Search, organize, prioritize
"
Notes scatter across physical books/digital apps...I often forget feedback
~ Junior designer (2 YOE)
70%
70%
70%
less chance of forgetting where the feedback was noted.
less chance of forgetting where the feedback was noted.
less chance of forgetting where the feedback was noted.
less chance of forgetting where the feedback was noted.
design rationale
design rationale
design rationale
Through interviews I found out that feedback is scattered all over and this tool will give junior designers a chance to have it all in one place. A place to organize, synthesize and prioritize feedback.
Through interviews I found out that feedback is scattered all over and this tool will give junior designers a chance to have it all in one place. A place to organize, synthesize and prioritize feedback.
Through interviews I found out that feedback is scattered all over and this tool will give junior designers a chance to have it all in one place. A place to organize, synthesize and prioritize feedback.
feature
feature
feature
Save to implement later
Save to implement later
"
I filter constructive feedback (with alternatives) vs empty criticism.
~ Junior designer (2 YOE)
design rationale
design rationale
design rationale
When a junior designer is swamped with multiple feedback, filtering out what to implement is crucial. Especially, what to implement that resonates with one's goal is crucial. Hence this feature to save something that junior designers wanna implement later.
When a junior designer is swamped with multiple feedback, filtering out what to implement is crucial. Especially, what to implement that resonates with one's goal is crucial. Hence this feature to save something that junior designers wanna implement later.
When a junior designer is swamped with multiple feedback, filtering out what to implement is crucial. Especially, what to implement that resonates with one's goal is crucial. Hence this feature to save something that junior designers wanna implement later.
feature
feature
feature
Summarizing with AI
Summarizing with AI
The goal is to identify with the help of AI what similar themes of feedback are repeated.
design rationale
design rationale
design rationale
Even though this tool makes it easier to organize feedback, multiple feedback would give junior designers an opportunity to see what similar themes are being extracted.
This helps them to understand what higher level improvements need to be done in the portfolio with the help of AI.
Even though this tool makes it easier to organize feedback, multiple feedback would give junior designers an opportunity to see what similar themes are being extracted.
This helps them to understand what higher level improvements need to be done in the portfolio with the help of AI.
Even though this tool makes it easier to organize feedback, multiple feedback would give junior designers an opportunity to see what similar themes are being extracted.
This helps them to understand what higher level improvements need to be done in the portfolio with the help of AI.
feature
feature
feature
Introducing guiding questions
Introducing guiding questions
"
Once I had specific concerns (story flow), feedback became actionable.
~ Junior designer (2 YOE)
design rationale
design rationale
design rationale
A lot of times reviewers are left hanging to guess what kind of feedback does the seeker want. And on the flip side, seekers sometimes feel that the feedback does not align with what they had in mind.
This is an articulation problem and hence guiding question tries to solve this problem through 3 clear questions that would guide reviewers to give out actionable feedback.
A lot of times reviewers are left hanging to guess what kind of feedback does the seeker want. And on the flip side, seekers sometimes feel that the feedback does not align with what they had in mind.
This is an articulation problem and hence guiding question tries to solve this problem through 3 clear questions that would guide reviewers to give out actionable feedback.
A lot of times reviewers are left hanging to guess what kind of feedback does the seeker want. And on the flip side, seekers sometimes feel that the feedback does not align with what they had in mind.
This is an articulation problem and hence guiding question tries to solve this problem through 3 clear questions that would guide reviewers to give out actionable feedback.
What's going on currently?
UrL is in development and is estimated to be beta launched by the first week of July!
UrL is in development and is estimated to be beta launched by the first week of July!
UrL is in development and is estimated to be beta launched by the first week of July!
Count of people I've showed UrL to & got feedback on it.
Count of people I've showed UrL to & got feedback on it.
24
24
24
Last updated on June 9, 2025
UrL won Most Innovative Idea at InnoQuest Innovation competition at Indiana University in April 2025.
UrL won Most Innovative Idea at InnoQuest Innovation competition at Indiana University in April 2025.
It was also selected for top 100 projects in Lovable's hackathon.
It was also selected for top 100 projects in Lovable's hackathon.
Self reflection
Self reflection
Prototyping with Lovable was super fun and useful. I can't believe that I got MVP set up in 2 nights and 100 prompts. The way I got micro ideas to be implemented from the AI prototype was super useful.
Another reflection is, I learned how to showcase the value in terms of outcomes rather than just results. For example, junior designers get confidence through this tool rather than just feedbacks.
Prototyping with Lovable was super fun and useful. I can't believe that I got MVP set up in 2 nights and 100 prompts. The way I got micro ideas to be implemented from the AI prototype was super useful.
Another reflection is, I learned how to showcase the value in terms of outcomes rather than just results. For example, junior designers get confidence through this tool rather than just feedbacks.
Prototyping with Lovable was super fun and useful. I can't believe that I got MVP set up in 2 nights and 100 prompts. The way I got micro ideas to be implemented from the AI prototype was super useful.
Another reflection is, I learned how to showcase the value in terms of outcomes rather than just results. For example, junior designers get confidence through this tool rather than just feedbacks.
Prototyping with Lovable was super fun and useful. I can't believe that I got MVP set up in 2 nights and 100 prompts. The way I got micro ideas to be implemented from the AI prototype was super useful.
Another reflection is, I learned how to showcase the value in terms of outcomes rather than just results. For example, junior designers get confidence through this tool rather than just feedbacks.
If you are a designer who has feedback on this tool, reach out to me and I would love to talk about it.
If you are a designer who has feedback on this tool, reach out to me and I would love to talk about it.
Copyright © 2025 Dharam Lokhandwala. Updated in January 2025.
Copyright © 2025 Dharam Lokhandwala.
Updated in January 2025.
