Craft is the skill set a designer needs to use when working with the right materials, in the right proportion, with the right tool set in order to product a final desired, designed outcome.
the design way
Ideas are born out of the myriad pieces of stuff populating our memories, our knowledge base, our mental pool of inspiration and resources, and creativity is simply the capacity to put those together in incredible new ways
Maria Popova
Ideas aren’t to be trusted. They need to be wrung dry, ripped apart. We have the rare luxury that our professional diligence often equates to playfulness: to do our job properly, we must disassemble our promising ideas and make them into something better.